Meta’s Threads app gains over 10 million users within hours – Zuckerberg

Threads, a new app positioned as a rival to Twitter, witnessed an impressive influx of more than 10 million users in its initial hours, according to Mark Zuckerberg, the CEO of Meta.

Launched in the UK at midnight on Thursday, Threads, developed by Meta, the parent company of Facebook and Instagram, allows users to share text posts of up to 500 characters, along with videos, links, and images, through its integration with Instagram.

Renowned figures such as chef Gordon Ramsay, pop star Shakira, and YouTuber Mark Hoyle, popularly known as LadBaby, have already joined the app and actively engaged with it.

Posting under the username “zuck” and expressing his astonishment with a mind blown emoji, Mark Zuckerberg announced, “10 million sign up in seven hours.” He further expressed his belief that there should be a public conversations app with over a billion users, noting that Twitter had the opportunity but failed to achieve it.

This new app adds another chapter to the ongoing rivalry between Zuckerberg and Elon Musk, who acquired Twitter in October. Last month, the two high-profile billionaires engaged in a viral exchange on social media, where they agreed to participate in a cage fight against each other.

Threads users can log in using their Instagram accounts and connect with friends and influencers who share similar interests. Users under the age of 18 in the UK will be automatically set to a private profile upon joining. The app’s feed includes content from followed individuals as well as recommendations from creators users may not have discovered yet.

Posts on Threads can be shared on users’ Instagram stories and other platforms via links. Users have control over who can mention and reply to their posts. Additionally, the app provides filters to block replies containing specific words, the ability to unfollow, block, restrict, and report other users, and automatically applies Instagram’s safety guidelines.

Meta aims to eventually enable interaction on the Threads platform for users without an account, ushering in a “new era of diverse and interconnected networks.” Public profile posts will be accessible from other apps, while private profile posts will require user approval for new followers.

Industry analyst Matt Navarra considers Threads the “first credible threat” to Twitter. He believes users of Twitter are seeking alternatives to escape the platform, and existing options are limited. The advantage for Meta lies in building Threads upon Instagram’s existing user base and leveraging the familiar social graph to help users quickly establish their following.

While users desire change, their reception of Meta’s products will be influenced by the mixed public opinions surrounding the company. Navarra acknowledges the baggage and skepticism associated with Meta and Instagram due to concerns over Mark Zuckerberg’s actions.

The launch of Threads follows Twitter’s announcement that TweetDeck will be restricted to verified users. Elon Musk also recently declared that non-verified users on Twitter will be limited to reading only 1,000 posts per day.

FAQs about Threads app

Question 1: What is Threads app?

Answer: Threads is a social media app from Meta that allows users to connect with their close friends and family in a more personal and intimate way. It is similar to Twitter in many ways, but it is designed to be a more private and focused experience.

Question 2: How do I create a Threads account?

Answer: To create a Threads account, you will need to have an Instagram account. Once you have an Instagram account, you can download the Threads app and sign in using your Instagram credentials.

Question 3: How do I add friends on Threads?

Answer: You can add friends to Threads by finding them in your Instagram contacts or by entering their username.

Question 4: How do I send a message on Threads?

Answer: Currently, the Threads app does not allow private message sending and it will definitely be incorporated soon.

Question 5:  How do I post a story on Threads?

Answer: To post a story on Threads, open the Threads app and tap the New Story button. Then, record a video or take a photo and add a caption.

Question 6: How do I make my Threads account private?

Answer: To make your Threads account private, open the Threads app and tap your profile picture in the bottom left corner. Then, tap Settings and toggle the Private Profile switch to the On position.

Question 7: How do I delete my Threads account?

Answer: To delete your Threads account, open the Threads app and tap your profile picture in the bottom left corner. Then, tap Settings and tap Deactivate Account. Enter your password and tap Deactivate.

Question 8: Is Threads available on all devices?

Answer: Threads is currently available on iOS and Android devices.

Question 9: What are the benefits of using Threads?

Answer: Threads offers a number of benefits over other social media platforms, including:

Privacy: Threads is designed to be a more private and focused experience than other social media platforms. Your Threads posts are only visible to your friends, unless you choose to make them public.

Ease of use: Threads is a very easy-to-use app. The app’s simple interface and limited features make it a good choice for people who are not interested in using complex social media platforms.


Question 10: What are the drawbacks of using Threads?

Answer: Threads also has a few drawbacks, including:

Lack of features: Threads is a very basic app with limited features. This may be a drawback for people who are looking for a social media platform with more features and functionality.
Limited audience: Threads is only available to people who have an Instagram account. This may limit the app’s appeal to people who do not use Instagram.


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